How to Get Speakers for Your Brand Event?

Choosing appropriate speakers for your brand event is the most critical component in making it a success and being highly impactful. Whether you are organizing a small business seminar or a large industry conference, the credibility and pertinence of your speakers will directly affect the event's credibility and audience interest.

From leveraging your professional network and networking with industry influencers to leveraging speaker bureaus, leveraging your online network, and offering generous incentives. These tips will help you hire speakers who represent your event's mission and are pertinent to your audience. Continue reading and discover how you can make your brand event stand out with better speakers. In this blog, we are going to cover some tips to get the best speakers for your event. So, stay with us here and keep reading below.

Top 7 Ways to Get Speakers for Your Brand Event

Speakers not only establish the tone for the event but also increase the credibility of your brand and make your audience engaged. The challenge lies in identifying, approaching, and convincing top-tier speakers to participate in your event. However, acquiring the top speakers can be challenging considering the number of events competing for their attention. Therefore, in this piece of writing, we’ll highlight the top 7 ways to get speakers for your brand event. So, dig deeper into this article to reveal the notion.

1. Leverage Your Professional Network

Your professional network is among the best assets in securing speakers for your brand event. Many times, the people you already know or have worked with before can either be possible speakers or introduce you to other people who could fit. Start by reaching out to colleagues, industry peers, or past collaborators. If they are not able to speak, they may know someone who can.

Personal connections may bring a level of trust and credibility that cold outreach just can't obtain, and it is simpler to convince high-profile speakers to attend your event. Do not be afraid to request referrals or introductions from your network; numerous professionals will be happy to help if they believe that your event is well-motivated and purposeful.

2. Reach Out to Industry Influencers

Industry influencers have sway over your target audience and can enhance the value of your brand event. Reaching out to them requires planning since they have busy schedules and may receive numerous invitations. When you go to an influencer, your pitch should be personalized. Tell them why you specifically want them to speak at your event, and highlight how their presence can impact.

Influencers who are from the social media platform, podcasting, or blogosphere are constantly seeking ways in which they can expand their following, so do not forget to let them know how valuable the experience of participating in your event will be to them, such as getting seen by a different audience or opportunity to meet fellow industry influencers. Treat them well and present as attractive an offer as possible.

3. Utilize Speaker Bureaus and Agencies

If you're finding it hard to find speakers on your own, speaker bureaus and agencies can prove to be a useful resource. These organizations have access to a wide network of professional speakers, ranging from industry experts, motivational speakers, and thought leaders, and can assist in finding the right person for your event.

Speaker bureaus typically deal with pre-screened speakers who are qualified and reliable, so it will be easier to find someone who meets your requirements. They will also handle logistics like contracts, travel, and speaking fees, which is a lot of work off your shoulders. But keep in mind that using speaker bureaus typically has a cost, and the fee may vary depending on the level of experience and fame of the speaker.

4. Engage Your Online Community and Social Media

Your social media pages and online community are excellent places to locate and discuss with potential speakers. By being engaged on platforms like LinkedIn, Twitter, and Instagram, you can listen in on what people are saying in your niche and overhear those already talking about your niche-related topics. You can also request speakers and place an announcement for your event via social media.

By becoming engaged with your community and seeking recommendations or suggestions for possible speakers, grassroots connections can be developed. You can also search for hashtags around your event's subject to find experts who are talking about the same. Once you've located potential speakers, you can approach them directly on such websites, pointing out how both they and you will gain from them attending your event.

5. Offer Value and Incentives to Potential Speakers

Something of value must be given to attract good speakers. Some of the speakers may have pre-established charges, but others will be willing to be more flexible if you offer incentives that they can associate with. For instance, you can offer them exposure to more people, a chance to network with other industry professionals, or the chance to promote their goods or services in their presentation.

If your event is a production, offering speaking fees or reimbursing travel expenses can be appealing as well. Make sure to clarify how speaking at your event will ultimately serve them, whether it's through gaining credibility, expanding their network, or receiving more visibility in your industry.

6. Attend Conferences and Networking Events

Meeting potential speakers one of the best ways is by going to conferences and networking events. At these gatherings, you’ll not only hear from current speakers, but you’ll also have the opportunity to connect with them in person. Face-to-face interactions often make it easier to establish rapport and discuss your event in a more personal and convincing way.

In addition, notice how well the speakers can connect with an audience since this will be indicative of whether they are suitable for your event or not. After you've met potential speakers at such events, don't forget to follow up with them shortly afterward to stay in touch and officially extend your invitation.

7. Collaborate with Partners and Sponsors

If your brand event has sponsors or partners, it's worth collaborating with them to get speakers. A few sponsors have an in-house network of industry experts or brand influencers who might be appropriate for your event. Joint effort with the sponsors or partners also enables you to share the task of finding and contacting potential speakers.

Such collaboration helps make the invitation credible as well since the speaker sees that the event is backed by big brands. At times, your sponsors can also provide financial help to cover speaking fees or other costs. Make sure that your speaker choice aligns with the values and goals of your brand and your partners to deliver a cohesive experience for the participants. For this, you can choose Urban Events to get the assistance of the experts that opt for the renowned and professional speaker for your brand occasion.

Wrapping Up

Finding suitable speakers for your brand event entails strategy, coupling personal networks, professional expertise, and creative incentives. You could leverage your professional network, utilize influencers, or collaborate with sponsors, but it is all about offering value and building relationships. With the proper speakers, your event will not only captivate your audience but also elevate your brand's credibility in the industry.

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