Introduction
If you've ever written a press release format, then you already know about how important it is to have a well-written and professional-looking release. But what if you're new to this? Or maybe your company has just been around for a while and doesn't have the resources to hire an in-house writer. No worries! We're here to help. In this guide, we'll walk through the different steps of creating an effective press release: from formatting all the way through structure and content creation. We'll also tell you where best to submit your completed piece so that people can find it more easily (and hopefully share it!).
Title
The title of your press release is the most important part of your story. It's what people will read first, so it needs to be catchy, informative and concise.
The best titles include keywords that are relevant to your business and industry; this helps increase CTR (click through rate) among Google search users who are looking for information on those topics. For example: "How We Improved Our Press Release Format To Generate More Leads!"
Summary
The summary is a brief overview of the press release template. It should be no longer than 1 or 2 sentences and written in the first person. The summary should include all of your main points, but it's not necessary to include every detail listed in the body paragraphs.
The active voice is preferred over passive voice because it sounds more professional and makes it easier for readers to follow along with what you're saying (i.e., you won't need a bunch of academic jargon). Also, using active verbs makes sure that your writing is clear and on point—and this will help keep things moving along at a faster pace!
When writing in present tense instead of past tense (i.e., "I am"), this helps convey information quickly without sacrificing accuracy by using old-fashioned language; however, if there's something really important about how someone has done something previously (such as when they built his house), then past tense might still work best here since otherwise readers might get confused about whether something happened before or after now."
Distribution
Distribution channels.
Media outlets you plan to target.
Social media platforms you plan to use.
Blog sites and other news sites that might be interested in your press release, if the audience is right for it.
Keywords
Keywords are the words or phrases that you think people will search for when they find your news release example. They're important for SEO, so you want to make sure they're in there!
For example, if you're introducing a new product called "The Catcher In The Rye," and it's written by J.D. Salinger and published on May 1st of 1949 (which was during wartime), then just saying "J.D." isn't going to do much good—people aren't necessarily looking for that book title right now; they might be looking specifically for books about cats (or even more specific things like "cat books"). So instead:
Use keywords first thing in any sentence/paragraph where possible (and preferably at least once per paragraph). This helps increase search engine optimization (SEO) results because Google sees these as important information about what type of content is being presented here on this page…
Contact Information
The next section of your media release template should be Contact Information. This is where you include all contact information for your company, including:
The name and title of the person who sent you their contact information. If a company has multiple people involved with creating a press release, then each person should have a line item here (e.g., “Benjamin, CEO” or “Jane Doe, Head of Public Relations”).
A phone number for them to call in case they have any questions about what happened today or need help getting in touch with you again.
Introduction
The introduction is the first thing readers see and it should be short, clear and to the point. It should include:
The purpose of your press release (e.g., “Company Releases New Product”)
A dateline (e.g., “On February 4th, 2019 at 10am Eastern Time”)
A quote from an expert or company official who has something to say about your topic (if applicable)
Body
The body of your media release example should be short, sweet and to the point. This section is where you can give readers a reason to read further by including quotes from people who are familiar with what you're selling. If possible, try to include at least one quote from someone who has something special to say about the product or service being launched.
This will ensure that readers won't miss out on any important information that could inform their decision-making process when it comes time for them to choose which product/service is best for them based on their needs and interests.
Quote from CEO/Founder/Owner
The quote is an important part of your press release example for new product. It gives you a chance to highlight the CEO/Founder/Owner's accomplishments and achievements, as well as their insight on how they achieved them.
In order to get quotes from CEOs, you should first find out who owns the company that you want to write about. This can be done by asking around among friends or family members if they know anyone who works at that company and then reaching out via email or phone call (if necessary). You can also check LinkedIn profiles and look through social media accounts such as Twitter or Facebook for any relevant information about what kind of business it is run by who owns it now vs when it was founded last year vs five years ago etcetera...
Images and Graphics
Images and graphics
In today’s world, you can’t afford to miss out on the opportunity to use images and graphics in your press release. Using images and graphics will help your audience better understand the information that is being shared in the release. It also helps them remember it better too! Image files should be provided at 200 dpi resolution (or higher).
You can use logos as well as screenshots of applications or sites, graphs and charts, videos, infographics etc., all of which are great ways to convey information quickly without having long paragraphs full of text.
From formatting to structure, this article is an all-in-one guide.
Press release format is an important part of the overall press release. It's the first thing that you'll see when a journalist reads your story, and without a proper format, your story will be less likely to get picked up.
The first step in creating a sample press release template is formatting it properly. The following sections will go over how to do this:
Conclusion
We hope this guide has helped you to understand what makes up a good press release, and how to make yours stand out from the crowd. Remember, the main goal of any PR campaign is to get attention for your product or service, so try not to forget that!
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